Fierce Productions was founded in 2015 by Laura Reitsma (she/her), a proud Cuban- American Owner and Fierce Experience Curator. Laura dreamed of creating an event production company that was inspired by her love of the theater. She wanted to make an impact in the world and start a business that could give back to LGBTQIAP and theater communities. Fierce is defined as a word to describe exceptional quality. For years, Laura has used the word Fierce as a fun catch phrase. “Fierce” is such a FUN word. Try it. FIERCE! It's a word of strength and tenacity. Over time, Laura’s friend's gave her the nickname: LK Fierce. When it came time to start a business, she couldn't think of a better word to name it after. Who wouldn't want their event to be Fierce?